Burdened with the stigma that all unions face politically and socially, as well as a name (SEIU Local 1 Canada) that did it no favours, SEIU Healthcare was born as an evolutionary brand. The largest healthcare-focused union in Canada, its new brand needed to carry forward all of the positive connotations it had already established while shedding the negative, and further focussing its efforts - solidifying it as the union of record for the entire healthcare sector.
When Honda Canada released their precision-tuned HFP Civics in Canada, they sought a way to engage their street-tuner Civic audience and get them excited about thir new product. Looking at the bigger picture, I wrote, directed and animated a short 2-minute film that tells the story of modifying a Civic to turn it into a high performance touring race car.
Great Gulf is one of the Ontario's largest high-end condominium and residential developers. During its rebrand, Great Gulf set its sights on creating aspirational and life-improving experiences for its customers. Their website was a technical and graphical powerhouse that encapsulated these ideas in an engaging, visually rich experience - one that I was thrilled to bring to life.
Marketwire is a fully integrated marketing communications company, with its roots in more traditional press release distribution, that is now harnessing a new suite of social interaction analysis tools. And yes, that's a mouthful. In 2012, when Marketwire rebranded under the direction of Compass360, I was tasked with distilling that 'big picture' into a short brand introduction animation, which would extend to auxiliary product-specific animations.
Realizing the potential of capturing the high-end market for organic body products, Shoosha sought an extremely clean look to their brand. The result would be a minimal identity and a brand that focused on honesty and purity in both message and approach.
Veteran sports broadcaster Bob McCown is known for his bold, no-excuses approach to talk radio. Rogers Sporsnet was in the process of developing a new television version of McCown's popular talk radio show as well as an advertising campaign to familiarize listeners with Bob's gruff persona. I designed and animated a series of playful spots for Rogers Sportsnet as part of the campaign - which ultimately extended beyond McCown's show to include other programs, along with a show opener that took the look to a whole new dimension.
Specializing in global executive search, MullerSurminski assists prominent companies and organizations in a multitude of sectors in the discovery and placement of top-level executives. With strategic international offices allowing a broad reach around the globe, their website needed to project a worldly viewpoint and leadership of the highest quality.
A new reality television series - a cross between shows like Antiques Roadshow and Pawn Stars - was being developed in Toronto. I designed a weathered, historically-grounded aesthetic for the show to (sometimes literally) brand itself with, demonstrating the old-world charm of the items and characters that would be featured on the show. This highly-typographic approach would wind up extending itself through all facets of the show from on-screen set pieces, outdoor signage and printed collateral.
The Ontario English Catholic Teachers Association represents over 45,000 teachers, and any large organization demands a strong, easily-applicable brand that not only has longevity, but also the ability to be easily tailored to a variety of applications as needs arise - and often even by non-designers. As a complete brand overhaul, the OECTA brand is more than an identity. It’s a visual system.
In 2010, PaperChef needed a rich, periodically-updated website that provoked exploration and encouraged users to come back for more. Chock-full of mouth-watering recipes, engaging video featurettes and thought-provoking editorials, PaperChef.com is a gourmet consumer's companion. A year later, as the PaperChef brand began picking up steam, I wrote and directed a pair of TV spots enabling PaperChef to reach new audiences across Canada.
Over the past few years I have helped develop some truly great branding for some wonderful clients. Many identities I’ve had the pleasure of developing didn’t roll out into fuller projects, or didn't quite have a place in a larger body of work on this site. But it’d be a shame to not let these great identities have their time to shine, so here is a collection for the limelight.
The mission of this organization - a collective of artists and galleries in the greater Buffalo area - is to support and increase the visibility of the region's talented artistic community. They needed a clear, simple brand that would represent this broad-reaching and multi-faceted collection of artists, and a dynamic website that would allow the individuality of its members to shine through.
Re-Wire is a 14-minute psych-fi thriller with a plot that blends experimental psychiatry and science fiction. The film required a title treatment that would extend the mystique and mood of the film in a brief amount of time, without being overpowering. I designed a complex identity that draws power from its simple animation. Designs were then extended to end credits and other promotional materials.
For the initial launch of Canada’s first ever regional design awards competition, Design Edge sought a unique brand and communication program that would entice designers from across Canada to engage themselves in the competition. Based around an identity referencing the “four corners of canada,” the campaign borrows heavily from icons of Canadiana: maps and passports.
Companions, not pets. That’s the creed of this fledgling California-based chain of animal wellness retail stores and veterinary clinics. Animal Wellness Centers needed a brand that conveyed their simple message of love and animal-centric well-being. I designed them a unique brand mark and collateral materials that reinforced that in a clean, modern approach.
NUS Consulting is a world leader in utility management that needed to reinvigorate their presence on the web, modernizing what had become a dated site. With over 13 offices globally, localization was an important factor. To answer these problems I designed and built a fresh, dynamic website on a multi-language platform, and fed it all through an easily editable content management system.
In my ongoing career with the wonderful people at Compass360, I’ve overseen the overhaul of our website a handful of times, and been involved in countless other shameless self-promotional ventures. Here’s a sampling.
This Toronto-based writer needed a website to inform the press and his readership about the latest happenings in his up-and-coming career. Having just released the first of a series of popular “nouveaux noir” crime novels, it needed to have impact. I designed and built Howard a website with moody, compelling full-screen backgrounds and clean layouts.
The LCBO, Ontario’s governing body of alcohol sales, took an unusual approach to their 2009 annual report in order to reinforce their environmental stance. They opted to release a small mini-report in print form (saving some trees in the process) and putting a full, media-rich report online. I built them a robust online presentation with streaming video and dynamic charts.
Filmport, a massive film production facility in Toronto’s portlands, needed a great deal of promotional materials to be produced in order to inform the public and filmmakers of its capabilities. This is a sampling of award-winning work I put together to promote it throughout its construction and development. When Filmport expanded to include additional studios in multiple sites, I built them a dynamic website to allow exploration and enable filmmakers to compare the technical specs of their studio spaces.
An established North American metal fabricator, whose notable projects include the American Air Force Memorial and both of Frank Gehry’s Weatherhead & Art Gallery of Ontario projects, needed an engaging experiential website that would position them beyond the fabrication industry and into the realms of artistry and impassioned design. This robust, media-rich website seeks to do just that.
This interdisciplinary studio, largely involved in website design and identity work, was undergoing a refocusing of its service offering as it became more involved with production and post-production for television and film. It became obvious that their existing brand was no longer relevant, and a new visual system playing off of its brand name was introduced.
Santa Monica-based Reactor Films, a representative agency for filmmakers and directors, was undergoing a brand overhaul with a grungy, tattoo-esque new image. Part of that reimaging was a new opening title slate and composite artwork that would be part of their DVD promotional kits.